Experience 2008 Professional Development: Topics

The Consumer

You're working with the most diverse and well-informed consumers in history. Today's buyers and sellers have unprecedented access to information and advice. Their expectations and priorities are changing. Traditional selling strategies are giving way to practices that accommodate a new sensitivity to cultural differences. Technology is revolutionizing the ways you make connections and stay in touch.

Session specifics will include:

How to deliver what today’s consumers want: value and control
How to use humor to engage and connect
Creating a unique selling proposition to compete with traditional and discount rivals
Presentation materials that convey your expertise
Answering questions and objections
Using digital avenues to stay in touch with customers
Leveraging Web 2.0 for effective customer service
Networking in the information age
Beyond the stereotypes of different nationalities
How to recognize cultural preferences for negotiations
Male and female communication styles
Reaching the elusive, high net worth customer