Experience 2008: A World Apart |
Workshops
Thursday February 14th, 2008
In the workshop format you will participate in small, faciliated group discussion, exchanging ideas and tackling tough industry challenges.
Bernice Ross 
"Your Virtual Persona: Using Web 2.0 to Enhance Your Professional Presence "
Margaux 1
Thursday, Feb 14, 11:00 am - 12:30 pm Session IV
Creating a virtual persona has become just as important as your normal persona in enhancing your abilities to capture and retain more business. Bernice will help you understand how you can effectively accomplish the creation of a professional virtual presence. From making your website a “destination” website and utilizing virtual tours, to leveraging Web 2.0 for business development and efficient customer service, a virtual persona will allow you to stay “A World Apart” from the competition.
Most Appropriate for Tracks: C
Bernice Ross
"Dealing With & Selling to the Rapidly Changing Consumer "
Margaux 1
Thursday, Feb 14, 3:00 pm - 4:30 pm Session V
Having a hard time keeping up with the rapid change in the face of the consumer? Gone are the days of the “traditional” consumer who were easily classified in a similar socio-economic grouping. Keeping up with today’s culturally diverse consumers is no easy task, but Bernice will help ease you into this brave new world. She addresses this changing consumer dynamic and shows you how this disadvantage can be capitalized upon through technology and understanding the specific and various needs of these new generations of consumers.
Most Appropriate for Track: A, B
Equal Opportunity Housing Provider.