February 11
Keynote 1:
Stefan Swanepoel
Industry Intelligence: Overview of 2008 TRENDS Report
This presentation will set the stage for the entire Leadership Forum curriculum. The top 10 trends in the real estate industry will serve as the basis for workshop topics that will explore how these trends resonate in your individual situation. Participants will obtain the industry’s first access to Swanepoel’s 2008 TRENDS Report. After his keynote address, Stefan will remain to interact with all subsequent workshop groups for the duration of the Forum.
About Stefan Swanepoel
Engaging, energizing and entertaining, Stefan Swanepoel is our industry’s leading visionary. No one understands change and trends in residential real estate better than he does. He is the author of 13 books, whitepapers and reports, including the 1998 Amazon.com bestseller, Real Estate Confronts Reality (1997); the sequel, Real Estate Confronts the Future (2004), and the Swanepoel TRENDS Report. Stefan serves as Chairman and CEO of RealtyU Group, Inc., the largest career development company in the real
estate industry, which educates more than 350,000 agents every year. |
Top 10 Industry Trends
10 The Hangover
Recovering from the bubble, exotic loans, fraud and declining commissions
9 Extinction or Evolution
The changing role of Associations
8 The Tipping Point
Responding to globalization, immigration and growing demand for U.S. property
7 The Race is On
Creating a recognizable, national real estate brand
6 The Young, Daring and Smart
Understanding the new generation of consumers - and real estate professionals
5 The Swinging Door
Appealing to and retaining the new breed of real estate professionals committed to success
4 Chasing the Consumer
Making smart online marketing decisions in the age of blogs and Craigslist
3 Web 2.0
Optimizing the online real estate experience
2 The Perfect Storm
Meeting consumer expectations for a consolidated MLS
1 Paradigm Power
Forecasting the evolution of agents, brokers, and industry |
February 11
Keynote 2: Don Peppers
Thriving Amidst Change: “Paradigm Power”
and “The Hangover”
Following Stefan Swanepoel, Don Peppers will
deliver an in-depth keynote presentation focusing on Trend 1– Paradigm Power, and Trend 10 – The Hangover.
This presentation will provide you with an understanding of how the Hangover is speeding up change to a new Paradigm; how new Paradigms may impact traditional
Brokers and how they can respond by:
- Understanding the new recruiting and/or consumer value propositions
- Learning from new models
- Leveraging the key components of success
According to Swanepoel’s TRENDS Report, the key components likely to contribute to success of a new paradigm are:
- Customer focus
- Strong online presence
- Multiple services
- Lower cost
These components will figure prominently in the most successful strategies for responding to the Paradigm trend. Don’s presentation will encompass the economics of the business, ways to manage expense and drive revenue, plus alternative business models to provide you
with real-world solutions and specific strategies. |
About Don Peppers
Recognized for over a decade as one of the leading authorities on customer-focused relationship
management strategies for business, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier
customer-centered management consulting firm.
Accenture’s Institute for Strategic Change ranked him among the global “Top 100 Business Intellectuals” for
two years running. Business 2.0 magazine has named him one of the “foremost business gurus of our times,” and Inc. magazine cited Peppers & Rogers Group as
an annual Web Awards winner for the innovative way the firm uses the Internet to leverage their collective expertise to serve clients. Don’s expertise and clear, concise way of thinking places him in high demand as both a speaker and a management advisor. He is the co-author, with Martha Rogers, of a series of international best sellers that collectively have sold over a million copies in 15 languages.
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February 12
Keynote 3: Michael Russer
The New Consumer: The Technology Generation
The second day of the Forum will begin with a focus on specifics within a variety of trends that impact the consumer. Trend 6, The Young, Daring and Smart, asserts that Internet-savvy Echo Boomers (Generation Y) will change the industry by demanding a higher level of service and technology capability. This discussion will
also encompass several relevant trends:
- Trend 7: The Race is On
- Trend 4: Chasing the Consumer
- Trend 3: Web 2.0
Michael will discuss how to communicate to and capture the rapidly important online market segment by exploring:
- Ways to leverage Web 2.0 to find, interact with and serve the contemporary consumer
- How to ensure your online brand appeals to the online consumer, your Web site becomes a consumer destination and that your Internet presence meets Echo Boomers’ expectations
- New technologies that are impacting the real estate industry and keeping on top of the next “big thing” in technology:
- Impact of blogging, networking Web sites and
online video
- Virtual consultants and assistants
- GPS and Smart Phones
- iPods and YouTube
- Marketing properties without print
- Anticipating the Craigslist phenomenon
- Strategies for working with minorities
About Michael Russer
For over a decade, Michael Russer has traveled the world speaking to business owners, entrepreneurs and sales professionals to help them increase their
profits, productivity and quality of life at work. Using his exclusive e-Productivity™ business model, he transforms frustration into decisive action and increased
confidence. With his enthusiastic and passionate style, Michael leaves his audiences inspired and full of hope for the future. He provides practical, real-world steps to immediately transform challenge into opportunity, frustration into decisive action and burnout into renewed enthusiasm and drive.
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February 12
Keynote 4: Dr. John Izzo
The Sales-Partner: The Engagement of a Generation
Dr. Izzo will discuss how your company can become THE destination for the required new breed of real estate professionals. Combining Trend 5, The Swinging
Door, and Trend 6, The Young, Daring and Smart, his presentation will include:
- Approaching, recruiting and appealing to the Echo Boomer professional
- Developing the new generation of real estate professionals – capitalizing on their strengths and overcoming their weaknesses
- Opening and shutting the Swinging Door
- Identifying and removing poor performers
- Keeping great performers engaged
- Promoting activities that keep your Sales-Partners ahead of the competition
About Dr. John Izzo
Dr. John Izzo has devoted his life and career to helping leaders create workplaces that bring out the best in people and help them discover more purpose and
fulfillment in life and work. From his early days as a minister to his 17 years in organization development, his focus has been to improve the quality of work and life. Over the last 15 years he has worked with thousands of leaders, professionals and front-line colleagues to foster more responsibility, purpose and spirit at work. He is the author of two highly acclaimed books: Awakening Corporate Soul and Values Shift: The New Work Ethic & What it Means for Business. He offers both an insightful look at how values are shifting as well as practical ideas on how to win with the new workforce. |
February 12
Keynote 5: John Bearden, President and CEO,
GMAC Home Services
The Next Steps
John Bearden will conclude the Leadership Forum with a message of professional inspiration and personal encouragement. He will integrate the insights and
lessons of your workshop experience into five key priorities that will be essential to the success of your Action Plan.
You will leave motivated, energized, and ready to implement your Plan.
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Equal Opportunity Housing Provider.